Aims and Objective are they necessary....!

It has come to my attention that many officers and staff are aware of their own personal objectives, but sem vague on our overall corporate objective.  At A. A. Security we believe that overall output and coordination is most effective when local ambition is linked into a more global corporate direction.  It is important that you understand how your work fits in with your colleagus at all levels.  This will allow us to better understand the importance of our work and the implications it has on our and more global corporate performance.  Here is an extract I hav taken from our 2011 Business plan for your perusal and assimilation.

1.1 Objectives

A. A. Security Ltd has endured a difficult period during the recent recession. However progress has been made over the last two years. This was due to the recognized professionalism of its staff and organizational practices. In our 16 years of specialist security service provision we have seen our turnover grow from £100,000 (2004) - £2,300,000 (2008), and then lost £1m in turnover through no fault of our own. Our turnover has increased by over £100,000 since 2009 and to ensure further success and focus our commitment to sustainable development, we have formalized the following objective commitments during our recent AGM:


1. In response to the benchmarking scheme within the Approved Contractor Scheme (ACS), we shall endeavor to retain our position in the top 10% of achievers. Moreover, we shall also subscribe to the ACS Pacesetters Scheme to evidence an promote our achievement.


2. We intend to increase our turnover for the year 2011 to at least £1.5m with an expected further £250, 000 increases in our turnover, each year for 2012 and 2013


3. Maintain our excellent staff turnover rate of 9% for the next three years.


4. Continue with our commitment to professionalism and sustainable development with at least two business/community/Environmental awards per year.


5. Reduce our impact on the environment by 10% for 2011 and an additional 10% for 2012 and 2013


6. Expand our training academy to provide a wider variety of courses


7. Obtain external funding to accelerate growth of our Training provision internally and to other organizations


8. To ensure that our clients and stakeholders are at least 80% satisfied with our overall performance in 2011 , increasing to 85% in 2012 and 90% by 2013.


9. To Ensure that 100% of our purchases are sustainable and fair by the end of 2011.


1.2 Mission


The mission of A.A. Security Ltd is to provide the highest quality of commercial bespoke manned guarding security services and security related training.


The company will seek to provide these services in the most timely and professional manner and with an ongoing comprehensive quality control , training and development, environmental and health and safety orientated programs to provide 100% customer satisfaction, while maintaining its commitment to sustainable development.


The company's principal officers see each contract as an agreement not between a business and its customers, but between partners that wish to create a close and mutually beneficial long-term relationship. This will help to provide greater long-term profits, successive growth in gross turnover, increased margins of net profit and establishment of a reputation of professionalism, by way of referrals and significant client retention.


1.3 Keys to Success


We believe that our main keys to success (critical success factors) include:


• Our continuing holistic company approach to professional development, this ensures best practice service levels and increased staff morale.


• Our continuing inclusive approach to design of company policies, procedures and documentation this sets a principle of ownership of work


• Our continuing commitment to the monitoring of our service via employees, stakeholders and consumers, ensuring customer, staff and consumer satisfaction


• Operating a fixed pricing structure that allows for significant profit margins while being egalitarian in principle


• Good mechanisms for communication both internally within our own organization and externally between clients, consumers and other stakeholders.


• Evidencing our professional standing by subscribing to external audit and accreditation by recognized independent monitoring bodies and awarding bodies.


• Expansion of a varied course selection at our Training Academy


We believe that we can minimize certain risk factors by:


• Low overhead through the use of multi-skilled employees and continual training

•  Strong customer base through aggressive marketing

• Strong community ties and involvement


• Eliminating unnecessary wastage and energy consumption to reduce environmental impact and reduce costs.